Factor Investing: What’s in a Name?
Smart beta, strategic beta, fundamental indexing: Investors today are inundated with “new” approaches to investing. However, argues Gregg Fisher, many of these approaches are simply factor investing in different garb. All are designed to isolate the factors associated with superior investment returns—and determine which factors work best for various geographies, asset classes, and industry sectors. This video clip is a deep dive into the issue.