How 2008 Changed Everything
Factor investing was a disruptive concept, and took a while to catch on, we explain in this video. One of the big catalysts for the general acceptance of the approach was the Global Financial Crisis of 2008. This financial earthquake redefined risk for many investors, encouraging them to look at factor-based rather than asset-based pricing models. Meanwhile, at Gerstein Fisher, we had long been partnering with leading academics in parsing and promoting factor investing; it remains the bedrock of our investment practice today.