Our Logo

Our Logo, a Symbol with Meaning

The hummingbird is an extraordinary creature. Continuously restoring balance to the environment, it easily visits 1,000 flowers a day. So effective at its role in the ecosystem, many thousands of species have evolved to rely on it.

Why did we choose the hummingbird as the Gerstein Fisher logo? We find that this unique bird embodies many of the key qualities of our firm:

Independent

Capable of traveling astounding distances, hummingbirds don’t follow the flock.

Intelligent

The hummingbird has the highest brain-to-body ratio in the avian kingdom. In spite of its size, it packs a lot of intellectual firepower.

Precise

Able to come to a full stop while traveling at top speed, and to fly forward, backward, up, and down, or simply hover in one place, the hummingbird is impeccably precise and agile in its movements.

Determined

The hummingbird is committed to its efforts no matter the circumstances, for example in heavy rain it adjusts its body position in such a way that it can fly and feed as capably as under dry conditions.

Responsive

The hummingbird has the ability to alter its body temperature to preserve its energy and survive in climate extremes.

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